Episode Five – The Rise of TopGolf
Confession: I love TopGolf. I love that it’s fun. I love that it’s inclusive. I love that it is golf. I grew up with my parents taking me to the bowling alley on Friday nights because they were playing in a league with friends. Because it was their social/competitive outlet, it became a bit of a passion for me. (Confession #2: I once owned my own ball and shoes)
My interest in bowling even had me watch it on TV each weekend.
TopGolf is the modern version of the bowling alley. Anybody can do it, and you don’t even need to play golf. You can eat and drink while doing it. Etc. Etc.
But, TopGolf hasn’t stopped at the consumer, entertainment experience. In fact, the corporate philosophy has shifted as the consumer experience has led more people to playing traditional golf. With the acquisition of TopTracer, TopGolf is now a part of live golf on TV and, now, the technology is branching into traditional driving ranges and clubs around the country.
There is a lot on the horizon and plenty to learn about how quickly the popularity of TopGolf (and its products) has taken hold.
This episode features Ani Mehta, VP of Corporate Development for TopGolf, and discusses TopGolf’s role in growing the sport, technological improvements, early rollout successes and corporate responsibility.
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Please pass it along to your friends who love the experience!