The First Step

A casual visit to Kent Sterling’s radio show today to talk about the Masters quickly detoured into a broader conversation on the broadcasting business and my path in it. I commented about how I find more young broadcasters seeking out advice from an ‘old sage’ like me these days. I find it funny because when they ask ‘how can I do what you do?’, I find myself responding, “I still don’t think I’m doing what I set out to do.”

It often boils down to the first step. Not the first big break. The first step. And that I can answer, because I didn’t do it. So, if you want to know the key to making it as an aspiring broadcaster, here it is: Do everything you can. Broadcast whatever you can. Move to a place where that opportunity exists the most. Learn to love improving. Get reps. Lots of reps. And never lose sight of enjoying the art of broadcasting. 

I waited for opportunities to come to me. They had when I was an “amateur,” why wouldn’t they when I was working in it? Don’t get me wrong, I gained marriage, family, children and a greater appreciation for work ethic by forging a non-traditional path as a young freelancer in a big market, but I know it cost me professionally.

I wouldn’t change a thing. But, if I am being honest when a 21-year-old asks me how to make it, that’s what I’ve come to realize. Go! Don’t look back. Seize any opportunity, because it won’t be looking to seize you.

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